Our Mission
American Fruits and Flavors, LLC (“AFF”) prides itself on having been a family-owned and operated company for over 50 years.  Since AFF was acquired by Monster Energy Company on April 1, 2016, our mission has not changed. Our two divisions work collaboratively to serve our customers. Our Juice Division sources the finest fruits and vegetables to create wholesome and natural products. Our Flavor Division is one of the most creative companies in flavor development and innovation. The synergy of our two divisions gives us the advantage of supplying the most creative and natural solutions to the consumable market. One of our greatest strengths is developing strategic partnerships and relationships. We are one team shaping success through exceptional service, innovative people and consistent values. Our goal is to make your next product taste great!

Our Vision
American Fruits and Flavors’ vision is to be on the forefront of development as it relates to customers’ needs, global trends and industry requirements. Our strategic partnering with our customers will lead us to be the most relied upon supplier of wholesome and natural products as we expand into new marketplaces.

Our Values

We act honestly, ethically and honorably.

We are dedicated to ensuring every product we ship is something we would be proud to bring home to our own families.

We believe our employees are our family and therefore we strive to be respectful, caring and compassionate with one another.

Our employees are passionate about our business and strive for professionalism in order to deliver the best solutions possible to our customers.

We have been committed to this business, our customers and our employees for many years by being hard working and creative in our everyday tasks.

Communication and trust encourage employee pride and participation. Our employees work as one team shaping success through exceptional service, innovative people and consistent values.

We act responsibly as members of the communities in which we operate and we respect our environment by recycling, reusing and reducing our waste whenever we can.